I’ve just published a massive essay on Medium detailing how I helped Marcin Wichary run a $750,000+ campaign on Kickstarter for his book Shift Happens. I explain our strategies, hard-won lessons, unexpected problems, and budgeting within the parameters and fees collected by platforms—and making sure you consider a post-campaign service to help deal with the actual job of managing deliveries. (The book sold out its final tranche of copies on 8 February 2024.)