Today I launched a new book project called That One Matt Bors Comic with cartoonist Matt Bors! Matt’s “Mister Gotcha” cartoon in September 2016 became a meme through no fault of Matt’s, primarily for its final panel, in which one character says, “We should improve society somewhat,” while the other mocks him for trying to make any improvement while remaining in society.

The book will feature over a dozen essays and cartoons by people who think about the terminally online, memes, culture wars, neoliberalism, effectuating change in a fallen world, and more.

We think there’s a lot to say, and have signed up an initial great cast of contributors, with more who will be announced over time. The full initial list is on the Kickstarter campaign, and includes K.C. Green, Anna Merlan, Parker Malloy, and Greg Pak.

It will also have an introduction by Matt, an interview between him and me (about the strange feeling of your work taking on a life of its own), and many, many remixes of his comic, both in cartoon and text form. 

Read more about the project! You can watch our brief introductory video below or via this link.

This project has me putting on my publisher hat in a real way for the first time. Previously, I’ve either published books I wrote, or consulted for people who published their book under their own names. In this case, I had a terrible, wonderful idea, pitched it to Matt, and signed him on to participate. I’ll be editing and producing the book with Matt’s significant involvement.

Back the campaign to help us turn the book into a real thing, and check out some higher-tier rewards if you’d like a signed print or piece of original art from Matt.

Thanks for your support!