Pick a Peck of Podcasts: Are Networks Still Relevant?
My friend, mentor (the goddamn whippersnapper), colleague, and former boss Marco Arment wrote three posts about producing podcasts and the value of podcast networks over the last month, two in the last day, that I think warrant a response that is milder than you might imagine. He and I have gone hammer and tongs on Twitter about this at times, but his latest posts come closer to what I believe the statistics show it's all about. (His posts are about Mule Radio shrinking [May 29], "Podcast Networks Are The Wrong Model" [June 22], and "The Elephant In the Podcast Studio" [June 23].)
Podcast networks rose, as Marco notes, when things were hard. He made two main points yesterday related to blogging that he says are now true for podcasting:
Writers don’t need blog networks to be successful today because of two major shifts since blogging began:
The tools required